I’m talking about another one of my 5 C’s of social media success today.

Consistency

Consistently engaging with your social media followers is very important! Going days or weeks without showing up can confuse your team, your customers, and your potential teammates.

Before you post, ask yourself if what you are posting will add value to your followers and if it aligns with your message and brand. Set aside time each day to connect with your followers. This ensures that they feel relevant and gives you credibility.